This weeks blog post will take you back to the near past, to an era where T- shirts were solely used as an undergarment and not as a way to enhance your over all look.....crazy right?
DOWN THE RABBIT HOLE?
Seeing chic, tacky, funny, beautiful t-shirts have become an everyday thing for us in our society, but just a few decades ago people would have laughed at the idea of having such a variety as we do today. Believe it or not the first time an actual tee was printed with some sort of design was for the much loved film ' The wizard of Oz '. It was created to promote the film and sold as a collectible later on (having one of these was considered an art investment)
FROM 'EH' TO 'BEING COOL'
At one point or another we have all heard of the magazine LIFE, they were pioneers of their time and are considered the first ones to use a T-shirt in a photo shoot for the first time. So popularity started to rise soon after and not only with veterans and blue collar workers who were using them at the time.
Soon after this shoot, the real momentum of the T-shirt surfaced, helped by the actor Marlon Brando when he appeared in the film ' A street car named Desiree ' wearing only a simple T-shirt and jeans, it became an instant American classic.
SELF EXPRESSION WAS BORN
In the late 60's the T-shirt became an icon of self expressionism. It was considered as wearable art, a way to carry your feelings with you throughout the day and let everybody know how you felt and who you were. It was also used as a primary marketing tool for advertising, movements and even protests.
One of our favorite here at H & S was the designs that the psychedelic artist Warren Dayton created, that being several political, and pop-culture art T-shirts featuring images of Cesar Chavez, political cartoons, and other cultural icons of that era.
In today's world we have almost endless possibilities of prints and varieties of T-shirt styles but with that also comes the fact that quality will deteriorate over time and that is one of the reasons we created H&S, to bring back that sense of quality and self expressionism. We believe that a T-shirt can be more than just a garment, that it can hold real art and emotion and there is enough imagination in the universe for everyone to find something unique and special that will allow them to express their inner worlds. Another key point to mention is that our clothing industry has become something similar to a fast food chain, the quality of the materials that most producers use is not for a long term investment but instead a 2-5 time wear item. We have tested our materials to the max, that much we can promise you, when you buy with us, you're investing in long term clothing not just adding to the pile of clothes that will have to be thrown out next time you clean the closets.
Photo credits : LIFE magazine