This week on our blog, we would like to talk about the future of fashion and how tech will affect it.
UPCOMING TRENDS THAT WILL DEFINE THE FUTURE OF FASHION RETAIL
There has been a large amount of chatter about AI ( Artificial Intelligence ) in the last few years, some of the biggest fashion brands are spending hefty amounts of money into researching how this tool of the future could aid their sales, one particular view being the one-to-one relationship a store could developed with its costumers. Have you ever had a store of preference in your town where perhaps all the employees even the owner knows you? It feels nice to know that they actually want you to have a good experience shopping with them, not that you're just one of the thousands of costumers that walks in throughout the day. Advances in this field will definitely create possibilities for this kind relationships to come back with a twist.. How good would it be?, that is a question for each company to have a good think about.
BRICK AND MORTAR RETAIL
In this day and age of technology, we have become accustomed to speed. Things that took a whole day now could take less than 15 minutes and the fashion industry is starting to pay attention to it. We've all probably seen the ' self check out ' tills at supermarkets or restaurants and how convenient they have become to our daily lives, what if this self check out tills were perhaps installed in a clothing store? Would it be better for the costumer and the retailer? or would the shopping experience loose its charm?
Have any thoughts? Leave them in the section below! We would love to hear back from our costumers
This is one of our favorites, one that doesn't put people out of work by automated machines or creates a possible evil AI that will take over the way we dress in the near future.. No, this one could possibly change the world as we know it, the fashion world of course. We've all been there, long day, hot and sticky and stacks of clothes to try on only to not find the ''The one'', augmented reality could change all that, you could simply walk into the shop, enter the augmented reality booth where an image is taken of you and projected, you then select the clothes you would like to try on, and without even breaking a sweat you can simply swipe left to right and find the one in record time, allowing for extra shopping time! Cant believe it? It gets better because this tech will not stay in the physical shops exclusively, this tech will come into our homes. One does have to be careful though, to not ''ruin'' the actual shopping experience of the costumer but enhance it in a way.
(Image : Holition)